A Buy From A Black Woman Documentary

In July, The Buy from a Black Woman Inspire Tour presented by H&M traveled across 15 U.S. cities, highlighting local black women-owned businesses and providing them options in a world that limits their voices.

“In 2021 we are still hearing the phrase ‘the first Black Woman to…’, yet people far and wide look and see Black Women as a source of inspiration. From our looks to the way we run a business and a household simultaneously, Black Women are and have been living examples. We so often hear the phrase that Black Girls and Black Women are magic, but the thing about magic is, it’s all around. Black Women are all around. We are you sisters, your mothers, your aunties, your daughters. ⁠We are your teachers, your leaders, your motivators, your trend setters.⁠ Black Women continue to shape and shift so many things and it is our hope that this year’s Buy From A Black Woman Inspire Tour serves as a public reminder that: Black Women are here,” says Nikki Porcher, Founder of Buy From a Black Woman.

While Black Women have been starting businesses at an increasing rate, annual sales for Black Women Business Owners are five times smaller than all Women-owned businesses due to lack of support and awareness, which makes the work of Buy From a Black Woman so important. H&M USA is committed to using its platform to support economic participation and growth, because when Black Women and their businesses flourish, communities thrive. In this short documentary, watch and experience how The Buy From A Black Woman Inspire Tour…inspired.

For more information on Buy From a Black Woman visit: www.BuyFromABlackWoman.org

Support and Discover Businesses Owned and Operated by Black Women by visiting www.buyfromablackwomandirectory.org